Greater good : How good marketing makes for better democracy
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would be...
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| Hlavní autor: | |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Boston, Mass.
Harvard Business Press
2007
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| Témata: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01317nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_153107 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 24.2 | ||
| 082 | |a 658.8 | ||
| 082 | |b Q3 | ||
| 100 | |a Quelch, John A. | ||
| 245 | 0 | |a Greater good : | |
| 245 | 0 | |b How good marketing makes for better democracy | |
| 245 | 0 | |c John A. Quelch, Katherine E. Jocz | |
| 260 | |a Boston, Mass. | ||
| 260 | |b Harvard Business Press | ||
| 260 | |c 2007 | ||
| 520 | |a Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself. | ||
| 650 | |a Marketing,Democracy,Quảng cáo | ||
| 904 | |i Năm | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||