Greater good : How good marketing makes for better democracy
Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would be...
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| Format: | Book |
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Boston, Mass.
Harvard Business Press
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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