Greater good :

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Greater good : How good marketing makes for better democracy

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would be...

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Dades bibliogràfiques
Autor principal:	Quelch, John A.
Format:	Llibre
Idioma:	Undetermined
Publicat:	Boston, Mass. Harvard Business Press 2007
Matèries:	Marketing,Democracy,Quảng cáo
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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