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Greater good : How good marketing makes for better democracy

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would be...

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書目詳細資料
主要作者:	Quelch, John A.
格式:	圖書
語言:	Undetermined
出版:	Boston, Mass. Harvard Business Press 2007
主題:	Marketing,Democracy,Quảng cáo
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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