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Greater good : How good marketing makes for better democracy

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would be...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Quelch, John A.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Boston, Mass. Harvard Business Press 2007
Pynciau:	Marketing,Democracy,Quảng cáo
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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