Aquaculture marketing handbook

Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and ec...

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Bibliographic Details
Main Author: Engle, Carole Ruth
Format: Book
Language:Undetermined
Published: Ames, Iowa Blackwell Pub. Professional 2006
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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Summary:Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.