Marketing the products of aquaculture

This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits. The early chapters focus on the concept of s...

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Bibliographic Details
Main Author: Shaw, Susan A.
Format: Book
Language:Undetermined
Published: Rome Food and Agriculture Organization of the United Nations 1986
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ