Nghiên cứu tiếp thị thực hành theo phương châm gắn liền với quản trị tiếp thị

Đề cập đến những khía cạnh lý thuyết nhằm trình bày những bước tiến hành 1 dự án nghiên cứu tiếp thị. Tiếp cận những vấn đề nghiên cứu theo lối thực hành. Hướng dẫn nghiệp vụ, phương pháp thu thập thông tin do tình huống tiếp thi...

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Bibliographic Details
Main Author:	Speece, Mark W.
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống kê 1998
Subjects:	Marketing research,Nghiên cứu tiếp thị
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Summary:	Đề cập đến những khía cạnh lý thuyết nhằm trình bày những bước tiến hành 1 dự án nghiên cứu tiếp thị. Tiếp cận những vấn đề nghiên cứu theo lối thực hành. Hướng dẫn nghiệp vụ, phương pháp thu thập thông tin do tình huống tiếp thị đặt ra bằng những minh hoạ dễ hiểu, quan trọng hơn ở khía cạnh phân tích đề xuất nhằm làm rõ mục tiêu của nghiên cứu tiếp thị.

Nghiên cứu tiếp thị thực hành theo phương châm gắn liền với quản trị tiếp thị

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