Xây dựng thương hiệu mạnh

Sách xác định các khái niệm quan trọng cốt lõi của thương hiệu: tài sản thương hiệu, giá trị thương hiệu, sự nhận biết về thương hiệu, sự trung thành thương hiệu, độ tín nhiệm thương hiệu… đặc biệt là phương pháp xây dựng thương hi...

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Bibliographic Details
Main Author:	Nguyễn, Văn Dung
Format:	Book
Language:	Undetermined
Published:	Hà Nội Giao thông Vận tải 2009
Subjects:	Brand name products,Product management,Quản lý sản phẩm,Nhãn hiệu sản phẩm
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Xây dựng thương hiệu mạnh

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