Living Brands : Collaboration = innovation = customer fascination

In an era of 24/7 marketing, companies are creating “living brands” which speak directly to how consumers live, as well as what they buy. This revolutionary guide shows you how to tap into the hottest trends by taking cues from the customers. Raymond Nadeau, the mastermind behind Celine Dion's...

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Detalhes bibliográficos
Autor principal: Nadeau, Raymond
Formato: Livro
Idioma:Undetermined
Publicado em: New York McGraw - Hill 2007
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