Marketing

This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated througho...

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Detalles Bibliográficos
Autor principal: Etzel, Michael J.
Formato: Libro
Lenguaje:Undetermined
Publicado: New York, NY McGraw Hill 1997
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