Marketing
This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated througho...
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York, NY
McGraw Hill
1997
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| Schlagworte: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00966nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_155593 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 200000 | ||
| 082 | |a 658.8 | ||
| 082 | |b E85 | ||
| 100 | |a Etzel, Michael J. | ||
| 245 | 0 | |a Marketing | |
| 245 | 0 | |c Michael J. Etzel, Bruce J. Walker, William J. Stanton | |
| 260 | |a New York, NY | ||
| 260 | |b McGraw Hill | ||
| 260 | |c 1997 | ||
| 520 | |a This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship | ||
| 650 | |a Marketing | ||
| 904 | |i H.Mai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||