Advertising

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...

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Detalles Bibliográficos
Autor principal: Arens, William F.
Formato: Libro
Lenguaje:Undetermined
Publicado: Chicago Irwin 1996
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