Advertising
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...
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| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Chicago
Irwin
1996
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00867nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_155900 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 659.1 | ||
| 082 | |b A681 | ||
| 100 | |a Arens, William F. | ||
| 245 | 0 | |a Advertising | |
| 245 | 0 | |c William F. Arens | |
| 260 | |a Chicago | ||
| 260 | |b Irwin | ||
| 260 | |c 1996 | ||
| 520 | |a Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising. | ||
| 650 | |a Information resources - marketing,Information services - marketing,Marketing - management | ||
| 904 | |i Trần Trung Ngân | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||