Advertising

Κώδικας QR

Advertising

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Arens, William F.
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Chicago Irwin 1996
Θέματα:	Information resources - marketing,Information services - marketing,Marketing - management
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Παρόμοια τεκμήρια

Marketing concepts for libraries and information services
ανά: Sáez, Eileen Elliott de
Έκδοση: (2004)

Strategic marketing in library and information science
Έκδοση: (2003)

Marketing Research and Information 2003-2004
ανά: Housden, Matthew
Έκδοση: (2003)

Advertising promotion, and supplemental aspects of intehrated marketing communications
ανά: Shimp, Terence A.
Έκδοση: (1997)

Services marketing management : an international perspective /
ανά: Kasper, Hans.
Έκδοση: (1999)

Cim revision cards :
ανά: Williams, John
Έκδοση: (2004)

Service Management and Marketing Principles
ανά: Jay, Kandampully, κ.ά.
Έκδοση: (2025)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
ανά: Adhikari, Atanu, κ.ά.
Έκδοση: (2020)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
ανά: Adhikari, Atanu, κ.ά.
Έκδοση: (2020)

Services Marketing Cases in Emerging Markets. 1st ed. 2017
ανά: Roy, Sanjit Kumar, κ.ά.
Έκδοση: (2020)

Information ecology
ανά: Thomas H. Davenport
Έκδοση: (1997)

Information ecology
ανά: Davenport, Thomas H.
Έκδοση: (1997)

Contemporary services marketing management : a reader /
Έκδοση: (1997)

Advances in Advertising Research VIII. 1st ed. 2017
ανά: Zabkar, Vesna, κ.ά.
Έκδοση: (2020)

Fundamentals of information studies :
ανά: Lester, June
Έκδοση: (2003)

Services marketing : integrating customer focus across the firm /
ανά: Zeithaml, Valarie A.
Έκδοση: (2006)

The content management handbook
ανά: White, Martin
Έκδοση: (2005)

Advances in Advertising Research (Vol. VII). 1st ed. 2017
ανά: Christodoulides, George, κ.ά.
Έκδοση: (2020)

Professional services :
ανά: Delong, Thomas
Έκδοση: (2003)

Emerging Issues in Global Marketing
ανά: Agarwal, James, κ.ά.
Έκδοση: (2020)

Integrated marketing communications in advertising and promotion
ανά: Shimp, Terrence A.
Έκδοση: (2007)

Service innovation /
Έκδοση: (2016)

Services marketing : integrating customer focus across the firm /
ανά: Zeithaml, Valarie A.
Έκδοση: (2000)

Services Marketing /
ανά: Zeithaml Valarie A
Έκδοση: (2005)

Essentials of Services Marketing (3rd Edition)
ανά: Jochen, Wirtz, κ.ά.
Έκδοση: (2023)

Services Marketing: Intergrating Customer Focus Across the Firm
ανά: Valarie A., Zeithaml, κ.ά.
Έκδοση: (2021)

Services marketing /
ανά: Zeithaml, Valarie A.
Έκδοση: (1996)

Advertising contemporary society :
ανά: Rotzoll, Kim B.
Έκδοση: (1986)

Marketing management for small and medium enterprises: Promotion and advertising
ανά: Business School of the National Economics Univ. of Hanoi
Έκδοση: (2001)

Professional services marketing
ανά: Schultz, Mike
Έκδοση: (2013)

The marketing plan /
ανά: Cohen, William A. 1937-
Έκδοση: (1998)

Technical marketing communication : A guide to writing, design, and delivery /
ανά: Towner, Emil B.
Έκδοση: (2016)

Advertising in Contemporary Consumer Culture
ανά: Burgh-Woodman, Hélène de
Έκδοση: (2020)

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits /
ανά: Mack Ben
Έκδοση: (2007)

Services marketing management a strategic perspective
ανά: Kasper, Hans.
Έκδοση: (2006)

Interactive services marketing /
ανά: Fisk, Raymond P.
Έκδοση: (2000)

Interactive services marketing /
ανά: Fisk, Raymond P.
Έκδοση: (2008)

Inter-organizational information systems in the internet age
Έκδοση: (2004)

Marketing the professional services firm :
ανά: Young, Laurie
Έκδοση: (2005)

Marketing channels /
ανά: Berman, Barry.
Έκδοση: (1996)