Advertising

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Advertising

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...

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Detaylı Bibliyografya
Yazar:	Arens, William F.
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	Chicago Irwin 1996
Konular:	Information resources - marketing,Information services - marketing,Marketing - management
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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