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Advertising

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...

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書目詳細資料
主要作者:	Arens, William F.
格式:	圖書
語言:	Undetermined
出版:	Chicago Irwin 1996
主題:	Information resources - marketing,Information services - marketing,Marketing - management
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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