Advertising

QR Code (код быстрого отклика)

Advertising

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...

Полное описание

Сохранить в:

Библиографические подробности
Главный автор:	Arens, William F.
Формат:	‌
Язык:	Undetermined
Опубликовано:	Chicago Irwin 1996
Предметы:	Information resources - marketing,Information services - marketing,Marketing - management
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Схожие документы

Marketing concepts for libraries and information services
по: Sáez, Eileen Elliott de
Опубликовано: (2004)

Strategic marketing in library and information science
Опубликовано: (2003)

Marketing Research and Information 2003-2004
по: Housden, Matthew
Опубликовано: (2003)

Advertising promotion, and supplemental aspects of intehrated marketing communications
по: Shimp, Terence A.
Опубликовано: (1997)

Services marketing management : an international perspective /
по: Kasper, Hans.
Опубликовано: (1999)

Cim revision cards :
по: Williams, John
Опубликовано: (2004)

Service Management and Marketing Principles
по: Jay, Kandampully, et al.
Опубликовано: (2025)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
по: Adhikari, Atanu, et al.
Опубликовано: (2020)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
по: Adhikari, Atanu, et al.
Опубликовано: (2020)

Services Marketing Cases in Emerging Markets. 1st ed. 2017
по: Roy, Sanjit Kumar, et al.
Опубликовано: (2020)

Contemporary services marketing management : a reader /
Опубликовано: (1997)

Information ecology
по: Thomas H. Davenport
Опубликовано: (1997)

Information ecology
по: Davenport, Thomas H.
Опубликовано: (1997)

Advances in Advertising Research VIII. 1st ed. 2017
по: Zabkar, Vesna, et al.
Опубликовано: (2020)

Fundamentals of information studies :
по: Lester, June
Опубликовано: (2003)

Services marketing : integrating customer focus across the firm /
по: Zeithaml, Valarie A.
Опубликовано: (2006)

The content management handbook
по: White, Martin
Опубликовано: (2005)

Professional services :
по: Delong, Thomas
Опубликовано: (2003)

Advances in Advertising Research (Vol. VII). 1st ed. 2017
по: Christodoulides, George, et al.
Опубликовано: (2020)

Emerging Issues in Global Marketing
по: Agarwal, James, et al.
Опубликовано: (2020)

Service innovation /
Опубликовано: (2016)

Integrated marketing communications in advertising and promotion
по: Shimp, Terrence A.
Опубликовано: (2007)

Services marketing : integrating customer focus across the firm /
по: Zeithaml, Valarie A.
Опубликовано: (2000)

Services Marketing /
по: Zeithaml Valarie A
Опубликовано: (2005)

Services Marketing: Intergrating Customer Focus Across the Firm
по: Valarie A., Zeithaml, et al.
Опубликовано: (2021)

Essentials of Services Marketing (3rd Edition)
по: Jochen, Wirtz, et al.
Опубликовано: (2023)

Services marketing /
по: Zeithaml, Valarie A.
Опубликовано: (1996)

Marketing management for small and medium enterprises: Promotion and advertising
по: Business School of the National Economics Univ. of Hanoi
Опубликовано: (2001)

Professional services marketing
по: Schultz, Mike
Опубликовано: (2013)

Advertising contemporary society :
по: Rotzoll, Kim B.
Опубликовано: (1986)

The marketing plan /
по: Cohen, William A. 1937-
Опубликовано: (1998)

Technical marketing communication : A guide to writing, design, and delivery /
по: Towner, Emil B.
Опубликовано: (2016)

Advertising in Contemporary Consumer Culture
по: Burgh-Woodman, Hélène de
Опубликовано: (2020)

Services marketing management a strategic perspective
по: Kasper, Hans.
Опубликовано: (2006)

Interactive services marketing /
по: Fisk, Raymond P.
Опубликовано: (2000)

Interactive services marketing /
по: Fisk, Raymond P.
Опубликовано: (2008)

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits /
по: Mack Ben
Опубликовано: (2007)

Inter-organizational information systems in the internet age
Опубликовано: (2004)

Marketing the professional services firm :
по: Young, Laurie
Опубликовано: (2005)

Marketing in travel and tourism
по: Middleton, Victor T. C.
Опубликовано: (2009)