Advertising

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Advertising

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...

Deskribapen osoa

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Arens, William F.
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	Chicago Irwin 1996
Gaiak:	Information resources - marketing,Information services - marketing,Marketing - management
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Marketing concepts for libraries and information services
nork: Sáez, Eileen Elliott de
Argitaratua: (2004)

Strategic marketing in library and information science
Argitaratua: (2003)

Marketing Research and Information 2003-2004
nork: Housden, Matthew
Argitaratua: (2003)

Advertising promotion, and supplemental aspects of intehrated marketing communications
nork: Shimp, Terence A.
Argitaratua: (1997)

Services marketing management : an international perspective /
nork: Kasper, Hans.
Argitaratua: (1999)

Cim revision cards :
nork: Williams, John
Argitaratua: (2004)

Service Management and Marketing Principles
nork: Jay, Kandampully, et al.
Argitaratua: (2025)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
nork: Adhikari, Atanu, et al.
Argitaratua: (2020)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
nork: Adhikari, Atanu, et al.
Argitaratua: (2020)

Services Marketing Cases in Emerging Markets. 1st ed. 2017
nork: Roy, Sanjit Kumar, et al.
Argitaratua: (2020)

Contemporary services marketing management : a reader /
Argitaratua: (1997)

Information ecology
nork: Thomas H. Davenport
Argitaratua: (1997)

Information ecology
nork: Davenport, Thomas H.
Argitaratua: (1997)

Advances in Advertising Research VIII. 1st ed. 2017
nork: Zabkar, Vesna, et al.
Argitaratua: (2020)

Fundamentals of information studies :
nork: Lester, June
Argitaratua: (2003)

Services marketing : integrating customer focus across the firm /
nork: Zeithaml, Valarie A.
Argitaratua: (2006)

The content management handbook
nork: White, Martin
Argitaratua: (2005)

Professional services :
nork: Delong, Thomas
Argitaratua: (2003)

Advances in Advertising Research (Vol. VII). 1st ed. 2017
nork: Christodoulides, George, et al.
Argitaratua: (2020)

Emerging Issues in Global Marketing
nork: Agarwal, James, et al.
Argitaratua: (2020)

Service innovation /
Argitaratua: (2016)

Integrated marketing communications in advertising and promotion
nork: Shimp, Terrence A.
Argitaratua: (2007)

Services marketing : integrating customer focus across the firm /
nork: Zeithaml, Valarie A.
Argitaratua: (2000)

Services Marketing /
nork: Zeithaml Valarie A
Argitaratua: (2005)

Services Marketing: Intergrating Customer Focus Across the Firm
nork: Valarie A., Zeithaml, et al.
Argitaratua: (2021)

Essentials of Services Marketing (3rd Edition)
nork: Jochen, Wirtz, et al.
Argitaratua: (2023)

Services marketing /
nork: Zeithaml, Valarie A.
Argitaratua: (1996)

Marketing management for small and medium enterprises: Promotion and advertising
nork: Business School of the National Economics Univ. of Hanoi
Argitaratua: (2001)

Professional services marketing
nork: Schultz, Mike
Argitaratua: (2013)

Advertising contemporary society :
nork: Rotzoll, Kim B.
Argitaratua: (1986)

The marketing plan /
nork: Cohen, William A. 1937-
Argitaratua: (1998)

Technical marketing communication : A guide to writing, design, and delivery /
nork: Towner, Emil B.
Argitaratua: (2016)

Advertising in Contemporary Consumer Culture
nork: Burgh-Woodman, Hélène de
Argitaratua: (2020)

Services marketing management a strategic perspective
nork: Kasper, Hans.
Argitaratua: (2006)

Interactive services marketing /
nork: Fisk, Raymond P.
Argitaratua: (2000)

Interactive services marketing /
nork: Fisk, Raymond P.
Argitaratua: (2008)

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits /
nork: Mack Ben
Argitaratua: (2007)

Inter-organizational information systems in the internet age
Argitaratua: (2004)

Marketing the professional services firm :
nork: Young, Laurie
Argitaratua: (2005)

Marketing in travel and tourism
nork: Middleton, Victor T. C.
Argitaratua: (2009)