Advertising

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Advertising

Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Arens, William F.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Chicago Irwin 1996
Pynciau:	Information resources - marketing,Information services - marketing,Marketing - management
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Marketing concepts for libraries and information services
gan: Sáez, Eileen Elliott de
Cyhoeddwyd: (2004)

Strategic marketing in library and information science
Cyhoeddwyd: (2003)

Marketing Research and Information 2003-2004
gan: Housden, Matthew
Cyhoeddwyd: (2003)

Advertising promotion, and supplemental aspects of intehrated marketing communications
gan: Shimp, Terence A.
Cyhoeddwyd: (1997)

Services marketing management : an international perspective /
gan: Kasper, Hans.
Cyhoeddwyd: (1999)

Cim revision cards :
gan: Williams, John
Cyhoeddwyd: (2004)

Service Management and Marketing Principles
gan: Jay, Kandampully, et al.
Cyhoeddwyd: (2025)

Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
gan: Adhikari, Atanu, et al.
Cyhoeddwyd: (2020)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets. 1st ed. 2017
gan: Adhikari, Atanu, et al.
Cyhoeddwyd: (2020)

Services Marketing Cases in Emerging Markets. 1st ed. 2017
gan: Roy, Sanjit Kumar, et al.
Cyhoeddwyd: (2020)

Contemporary services marketing management : a reader /
Cyhoeddwyd: (1997)

Information ecology
gan: Thomas H. Davenport
Cyhoeddwyd: (1997)

Information ecology
gan: Davenport, Thomas H.
Cyhoeddwyd: (1997)

Advances in Advertising Research VIII. 1st ed. 2017
gan: Zabkar, Vesna, et al.
Cyhoeddwyd: (2020)

Services marketing : integrating customer focus across the firm /
gan: Zeithaml, Valarie A.
Cyhoeddwyd: (2006)

Fundamentals of information studies :
gan: Lester, June
Cyhoeddwyd: (2003)

The content management handbook
gan: White, Martin
Cyhoeddwyd: (2005)

Professional services :
gan: Delong, Thomas
Cyhoeddwyd: (2003)

Advances in Advertising Research (Vol. VII). 1st ed. 2017
gan: Christodoulides, George, et al.
Cyhoeddwyd: (2020)

Emerging Issues in Global Marketing
gan: Agarwal, James, et al.
Cyhoeddwyd: (2020)

Service innovation /
Cyhoeddwyd: (2016)

Integrated marketing communications in advertising and promotion
gan: Shimp, Terrence A.
Cyhoeddwyd: (2007)

Services marketing : integrating customer focus across the firm /
gan: Zeithaml, Valarie A.
Cyhoeddwyd: (2000)

Services Marketing /
gan: Zeithaml Valarie A
Cyhoeddwyd: (2005)

Services Marketing: Intergrating Customer Focus Across the Firm
gan: Valarie A., Zeithaml, et al.
Cyhoeddwyd: (2021)

Essentials of Services Marketing (3rd Edition)
gan: Jochen, Wirtz, et al.
Cyhoeddwyd: (2023)

Services marketing /
gan: Zeithaml, Valarie A.
Cyhoeddwyd: (1996)

Marketing management for small and medium enterprises: Promotion and advertising
gan: Business School of the National Economics Univ. of Hanoi
Cyhoeddwyd: (2001)

Advertising contemporary society :
gan: Rotzoll, Kim B.
Cyhoeddwyd: (1986)

Professional services marketing
gan: Schultz, Mike
Cyhoeddwyd: (2013)

The marketing plan /
gan: Cohen, William A. 1937-
Cyhoeddwyd: (1998)

Technical marketing communication : A guide to writing, design, and delivery /
gan: Towner, Emil B.
Cyhoeddwyd: (2016)

Advertising in Contemporary Consumer Culture
gan: Burgh-Woodman, Hélène de
Cyhoeddwyd: (2020)

Services marketing management a strategic perspective
gan: Kasper, Hans.
Cyhoeddwyd: (2006)

Interactive services marketing /
gan: Fisk, Raymond P.
Cyhoeddwyd: (2000)

Interactive services marketing /
gan: Fisk, Raymond P.
Cyhoeddwyd: (2008)

Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits /
gan: Mack Ben
Cyhoeddwyd: (2007)

Inter-organizational information systems in the internet age
Cyhoeddwyd: (2004)

Marketing the professional services firm :
gan: Young, Laurie
Cyhoeddwyd: (2005)

Marketing in travel and tourism
gan: Middleton, Victor T. C.
Cyhoeddwyd: (2009)