Flying high : How JetBlue founder and CEO David Neeleman beats the competition--even in the world’s most turbulent industry
As the founder by the age of 40 of three successful discount airline companies-most recently the billion-dollar JetBlue-David Neeleman and his story deserves in-depth analysis. Unfortunately, this largely uncritical profile doesn’t provide that. Veteran aviation and business writer Wynbrandt present...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Hoboken, N.J
Wiley
2004
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| Tóm tắt: | As the founder by the age of 40 of three successful discount airline companies-most recently the billion-dollar JetBlue-David Neeleman and his story deserves in-depth analysis. Unfortunately, this largely uncritical profile doesn’t provide that. Veteran aviation and business writer Wynbrandt presents Neeleman’s life in a lively and highly readable style. The first half lays out the details of Neeleman’s major successes: turning the small leisure business Morris Travel into a national air charter by developing the concept of ticketless reservations, which Wynbrandt correctly claims "would forever revolutionize airline bookings," and brokering a deal with Southwest Airlines, which purchased Morris and then cut Neeleman loose. But the bulk of the book describes the development and success of JetBlue and presents a superficial look at some extremely troubling aspects of Neeleman’s business philosophy, such as his disdain for unions ("I think they did a great thing for our country at a certain time") and his allowing JetBlue to share records of five million passenger transactions (a violation of its own privacy policy) with an army contract company working on post-9/11 security problems, a decision Wynbrandt too easily explains as a product of Neeleman’s Mormon-based "respect for patriarchal authority." |
|---|