Flying high : How JetBlue founder and CEO David Neeleman beats the competition--even in the world’s most turbulent industry
As the founder by the age of 40 of three successful discount airline companies-most recently the billion-dollar JetBlue-David Neeleman and his story deserves in-depth analysis. Unfortunately, this largely uncritical profile doesn’t provide that. Veteran aviation and business writer Wynbrandt present...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Hoboken, N.J
Wiley
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 02045nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_156069 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 10.17 | ||
| 082 | |a 387.70973 | ||
| 082 | |b W985 | ||
| 100 | |a Wynbrandt, James | ||
| 245 | 0 | |a Flying high : | |
| 245 | 0 | |b How JetBlue founder and CEO David Neeleman beats the competition--even in the world’s most turbulent industry | |
| 245 | 0 | |c James Wynbrandt | |
| 260 | |a Hoboken, N.J | ||
| 260 | |b Wiley | ||
| 260 | |c 2004 | ||
| 520 | |a As the founder by the age of 40 of three successful discount airline companies-most recently the billion-dollar JetBlue-David Neeleman and his story deserves in-depth analysis. Unfortunately, this largely uncritical profile doesn’t provide that. Veteran aviation and business writer Wynbrandt presents Neeleman’s life in a lively and highly readable style. The first half lays out the details of Neeleman’s major successes: turning the small leisure business Morris Travel into a national air charter by developing the concept of ticketless reservations, which Wynbrandt correctly claims "would forever revolutionize airline bookings," and brokering a deal with Southwest Airlines, which purchased Morris and then cut Neeleman loose. But the bulk of the book describes the development and success of JetBlue and presents a superficial look at some extremely troubling aspects of Neeleman’s business philosophy, such as his disdain for unions ("I think they did a great thing for our country at a certain time") and his allowing JetBlue to share records of five million passenger transactions (a violation of its own privacy policy) with an army contract company working on post-9/11 security problems, a decision Wynbrandt too easily explains as a product of Neeleman’s Mormon-based "respect for patriarchal authority." | ||
| 650 | |a Công ty hàng không,Airlines | ||
| 650 | |x Lịch sử,History | ||
| 650 | |z Hoa Kỳ, United States | ||
| 904 | |i Năm | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||