Business Marketing : Connecting Strategy, Relationships, and Learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Main Author: | |
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston
McGraw-Hill/Irwin
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00793nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_156257 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 180.94 | ||
| 082 | |a 658.8 | ||
| 082 | |b D989 | ||
| 100 | |a Dwyer, F. Robert | ||
| 245 | 0 | |a Business Marketing : | |
| 245 | 0 | |b Connecting Strategy, Relationships, and Learning | |
| 245 | 0 | |c F. Robert Dwyer and John Tanner | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2006 | ||
| 520 | |a This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 904 | |i Trọng Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||