Business Marketing : Connecting Strategy, Relationships, and Learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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書目詳細資料
主要作者: Dwyer, F. Robert
格式: 圖書
語言:Undetermined
出版: Boston McGraw-Hill/Irwin 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |a Business Marketing : 
245 0 |b Connecting Strategy, Relationships, and Learning 
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260 |c 2006 
520 |a This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. 
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