Business Marketing : Connecting Strategy, Relationships, and Learning
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
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| Format: | Book |
| Language: | Undetermined |
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Boston
McGraw-Hill/Irwin
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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