Xây dựng thương hiệu du lịch cho thành phố

Codi QR

Xây dựng thương hiệu du lịch cho thành phố

Veure altres versions (3)

Sách trình bày lịch sử của tiếp thị du lịch và cái nhìn bao quát về xây dựng thương hiệu du lịch cho thành phố. Phân tích vấn đề tiếp thị, sản phẩm, phân nhóm khách hàng, nghiên cứu du lịch, khuyến mãi, quan hệ công chúng, tiếp thị trực tie...

Descripció completa

Guardat en:

Dades bibliogràfiques
Autor principal:	Nguyễn, Văn Dung
Format:	Llibre
Idioma:	Undetermined
Publicat:	Hà Nội Giao thông Vận tải 2009
Matèries:	Tourism,Brand name products Marketing
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Ítems similars

Xây dựng thương hiệu du lịch cho thành phố
per: Nguyễn, Văn Dung
Publicat: (2009)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
per: Ries, Al
Publicat: (2010)

Hoàn thiện thương hiệu cá nhân
Publicat: (2006)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
per: Temporal, Paul
Publicat: (2007)

Xây dựng thương hiệu mạnh và thành công
per: Gregry, James R.
Publicat: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
per: Haig, Matt
Publicat: (2005)

Định vị thương hiệu =
per: Trout, Jack
Publicat: (2004)

Định vị :
per: Ries, Al
Publicat: (2004)

Định vị: Trận chiến về trí lực ngày nay
per: Al Ries
Publicat: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
per: Marconi, Joe.
Publicat: (2000)

Branding across borders : a guide to global brand marketing /
per: Gregory, James R.
Publicat: (2001)

Xây dựng và phát triển thương hiệu
Publicat: (2005)

Xây dựng và phát triển thương hiệu
per: Vũ, Chí Lộc
Publicat: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
per: Al Ries
Publicat: (2003)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
per: Haig, Matt
Publicat: (2005)

Asian brand strategy :
per: Roll, Martin
Publicat: (2006)

Đặt tên cho thương hiệu :
per: Tai, Jacky
Publicat: (2010)

Designing brand experiences
per: Landa, Robin
Publicat: (2006)

Branding @ the digital age /
Publicat: (2001)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
per: Ries, Al
Publicat: (2004)

Thương hiệu dành cho lãnh đạo :
per: Moore, Richard
Publicat: (2007)

Gimme! :
per: Hallward, John
Publicat: (2007)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
per: Richard Moore
Publicat: (2003)

Quản trị thương hiệu hàng hóa
per: Trương, Đình Chiến
Publicat: (2005)

Quản trị tài sản thương hiệu :
per: Dương, Hữu Hạnh
Publicat: (2005)

Bong bóng thương hiệu :
per: Gerzema, John
Publicat: (2009)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
per: Lê Anh Cường
Publicat: (2003)

Brand positioning :
per: Sengupta, Subroto
Publicat: (2005)

Sell the brand first
per: Stiff, Dan
Publicat: (2006)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
per: Haig, Matt
Publicat: (2004)

The 11 immutable laws of Internet branding /
per: Ries, Laura.
Publicat: (2000)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
per: Dương, Hữu Hạnh
Publicat: (2005)

Quản trị tài sản nhãn hiệu
per: Đào Công Bình
Publicat: (2003)

Living Brands :
per: Nadeau, Raymond
Publicat: (2007)

Định vị thương hiệu =
per: Trout, Jack
Publicat: (2004)

Dấu ấn thương hiệu :
per: Tôn, Thất Nguyễn Thiêm
Publicat: (2008)

Thương hiệu cảm xúc :
per: Gobé, Marc
Publicat: (2014)

Dấu ấn thương hiệu :
per: Tôn, Thất Nguyễn Thiêm
Publicat: (2006)

Dấu ấn thương hiệu :
per: Tôn, Thất Nguyễn Thiêm
Publicat: (2006)

Strategic brand management building, measuring, and managing brand equity
per: Keller, Kevin Lane
Publicat: (2008)