Xây dựng thương hiệu du lịch cho thành phố

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Xây dựng thương hiệu du lịch cho thành phố

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Sách trình bày lịch sử của tiếp thị du lịch và cái nhìn bao quát về xây dựng thương hiệu du lịch cho thành phố. Phân tích vấn đề tiếp thị, sản phẩm, phân nhóm khách hàng, nghiên cứu du lịch, khuyến mãi, quan hệ công chúng, tiếp thị trực tie...

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Opis bibliograficzny
1. autor:	Nguyễn, Văn Dung
Format:	Książka
Język:	Undetermined
Wydane:	Hà Nội Giao thông Vận tải 2009
Hasła przedmiotowe:	Tourism,Brand name products Marketing
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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