Xây dựng thương hiệu du lịch cho thành phố

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Xây dựng thương hiệu du lịch cho thành phố

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Sách trình bày lịch sử của tiếp thị du lịch và cái nhìn bao quát về xây dựng thương hiệu du lịch cho thành phố. Phân tích vấn đề tiếp thị, sản phẩm, phân nhóm khách hàng, nghiên cứu du lịch, khuyến mãi, quan hệ công chúng, tiếp thị trực tie...

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Detalhes bibliográficos
Autor principal:	Nguyễn, Văn Dung
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Hà Nội Giao thông Vận tải 2009
Assuntos:	Tourism,Brand name products Marketing
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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