Xây dựng thương hiệu du lịch cho thành phố

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Xây dựng thương hiệu du lịch cho thành phố

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Sách trình bày lịch sử của tiếp thị du lịch và cái nhìn bao quát về xây dựng thương hiệu du lịch cho thành phố. Phân tích vấn đề tiếp thị, sản phẩm, phân nhóm khách hàng, nghiên cứu du lịch, khuyến mãi, quan hệ công chúng, tiếp thị trực tie...

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書目詳細資料
主要作者:	Nguyễn, Văn Dung
格式:	圖書
語言:	Undetermined
出版:	Hà Nội Giao thông Vận tải 2009
主題:	Tourism,Brand name products Marketing
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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