Analysis for marketing planning
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make...
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Boston
McGraw-Hill/Irvin
2005
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| Soggetti: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
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| 001 | CTU_158707 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 86.30 | ||
| 082 | |a 658.8 | ||
| 082 | |b L523 | ||
| 100 | |a Lehmann, Donald R | ||
| 245 | 0 | |a Analysis for marketing planning | |
| 245 | 0 | |c Donald R. Lehmann, Russell S. Winer | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill/Irvin | ||
| 260 | |c 2005 | ||
| 520 | |a Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors. | ||
| 650 | |a Marketing analysis,Strategic planning,Marketing strategy,Chiến lược Marketing,Phân tích chiến lược Marketing,Phân tích Marketing | ||
| 904 | |i Thơ, Năm | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||