Analysis for marketing planning
Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make...
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| Format: | Book |
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Boston
McGraw-Hill/Irvin
2005
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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