Analysis for marketing planning

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Lehmann, Donald R
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston McGraw-Hill/Irvin 2005
विषय:
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