Analysis for marketing planning

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make...

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Bibliografische gegevens
Hoofdauteur: Lehmann, Donald R
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston McGraw-Hill/Irvin 2005
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