Marketing channels

A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.

Gorde:
Xehetasun bibliografikoak
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: New Jersey Prentice Hall 2001
Gaiak:
Etiketak: Etiketa erantsi
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Deskribapena
Gaia:A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.