Marketing channels : a relationship management approach
This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of globa...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Boston, Mass.
Irwin/McGraw-Hill
1997
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|