Marketing channels : a relationship management approach

This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of globa...

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書目詳細資料
主要作者: Pelton, Lou E
格式: 圖書
語言:Undetermined
出版: Boston, Mass. Irwin/McGraw-Hill 1997
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ