Marketing channels
A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.
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| Format: | Book |
|---|---|
| Language: | Undetermined |
| Published: |
New Jersey
Prentice Hall
2001
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00794nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_158910 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 16.01 | ||
| 082 | |a 658.84 | ||
| 082 | |b M345 | ||
| 245 | 0 | |a Marketing channels | |
| 245 | 0 | |c Ann I. Coughlan,...[et al.]. | |
| 260 | |a New Jersey | ||
| 260 | |b Prentice Hall | ||
| 260 | |c 2001 | ||
| 520 | |a A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels. | ||
| 650 | |a Marketing channels,Kênh quảng bá | ||
| 904 | |i Thùy, Năm | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||