Marketing the products of aquaculture

This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits. The early chapters focus on the concept of s...

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Autor principal: Shaw, Susan A.
Format: Llibre
Idioma:Undetermined
Publicat: Rome Food and Agriculture Organization of the United Nations 1986
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ