Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu : ( Sách chuyên khảo )

Nội dung cuốn sách mô tả những hoạt động truyền thông marketing cơ bản của doanh nghiệp, giúp thương hiệu chiếm trọn trái tim và khối óc của khách hàng bao gồm: công cụ xúc tiến marketing truyền thống, quảng cáo, xúc tiến bán hàng, quan hệ côn...

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Bibliographic Details
Main Author:	An, Thị Thanh Nhàn
Format:	Book
Language:	Undetermined
Published:	Hà Nội Lao động - Xã hội 2010
Subjects:	Brand name products,Product management,Thương hiệu sản phẩm,Quản trị sản phẩm
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu : ( Sách chuyên khảo )

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