Marketing basics for designers : A Sourcebook of Strategies and Ideas

This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practicalreat need in...

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Bibliographische Detailangaben
1. Verfasser: Martin, Jane D.
Format: Buch
Sprache:Undetermined
Veröffentlicht: New York John Wiley & Sons 1995
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Beschreibung
Zusammenfassung:This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practicalreat need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practical approach, and takes into account that the typical interior designer is also managing an office and a variety of projects in addition to preparing a marketing strategy. It offers suggestions and guidance for marketing with such obstacles as limited funds, no time, and few resources, and includes a list of ideas to get readers started on their own marketing projects.