Marketing basics for designers : A Sourcebook of Strategies and Ideas
This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practicalreat need in...
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Tác giả chính: | |
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Định dạng: | Sách |
Ngôn ngữ: | Undetermined |
Được phát hành: |
New York
John Wiley & Sons
1995
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Những chủ đề: | |
Các nhãn: |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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LEADER | 01753nam a2200241Ia 4500 | ||
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001 | CTU_162292 | ||
008 | 210402s9999 xx 000 0 und d | ||
020 | |c 85 | ||
082 | |a 729.0688 | ||
082 | |b M379 | ||
100 | |a Martin, Jane D. | ||
245 | 0 | |a Marketing basics for designers : | |
245 | 2 | |b A Sourcebook of Strategies and Ideas | |
245 | 0 | |c Jane D. Martin, Nancy KnooHuiZen | |
260 | |a New York | ||
260 | |b John Wiley & Sons | ||
260 | |c 1995 | ||
520 | |a This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practicalreat need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practical approach, and takes into account that the typical interior designer is also managing an office and a variety of projects in addition to preparing a marketing strategy. It offers suggestions and guidance for marketing with such obstacles as limited funds, no time, and few resources, and includes a list of ideas to get readers started on their own marketing projects. | ||
650 | |a Interior decoration firms,Design services,Công ty trang trí nội thất,Dịch vụ thiết kế | ||
650 | |x Economic aspects,Marketing,Khía cạnh kinh tế,Tiếp thị | ||
650 | |z United States,United States,Hoa Kỳ,Hoa Kỳ | ||
904 | |i Thu,Qhieu | ||
980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ |