Marketing in hospitality and tourism : a consumer focus /
This book is divided into four parts: Consumer decision making; Segmenting travel markets; New product research and development; Strategic marketing: communication.
Tallennettuna:
| Aineistotyyppi: | Kirja |
|---|---|
| Kieli: | English |
| Julkaistu: |
London :
Cassell,
1994.
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| Aiheet: | |
| Tagit: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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