Marketing for hospitality and tourism

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

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Glavni avtor: Kotler, Philip
Format: Knjiga
Jezik:Undetermined
Izdano: Boston Pearson 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ