Marketing for hospitality and tourism

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS 1. Introduction: Marketing for Hospitality and Tourism 2. Service Characteristics of hospitality and Tourism Marketing 3. The Role of Marketing in Strategic Planning PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIE...

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Autor principal: Kotler, Philip
Formato: Libro
Lenguaje:Undetermined
Publicado: Boston Pearson 2014
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