Quản trị marketing

Cung cấp những kiến thức cơ bản về hoạt động quản trị marketing trong doanh nghiệp từ quản trị thông tin marketing đến quản trị chiến lược marketing và quản trị các nhóm biện pháp marketing cụ thể như quản trị thương hiệu, giá bán, kênh phân pho...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Trương, Đình Chiến
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nôị Đại học Kinh tế Quốc dân 2010
Pynciau:	Marketing,Business logistics,Tiếp thị,Hậu cần doanh nghiệp Management,Quản lý
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị marketing

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