Quản trị marketing

Cung cấp những kiến thức cơ bản về hoạt động quản trị marketing trong doanh nghiệp từ quản trị thông tin marketing đến quản trị chiến lược marketing và quản trị các nhóm biện pháp marketing cụ thể như quản trị thương hiệu, giá bán, kênh phân pho...

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Bibliographic Details
Main Author:	Trương, Đình Chiến
Format:	Book
Language:	Undetermined
Published:	Hà Nôị Đại học Kinh tế Quốc dân 2010
Subjects:	Marketing,Business logistics,Tiếp thị,Hậu cần doanh nghiệp Management,Quản lý
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Quản trị marketing

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