Quản trị marketing

Cung cấp những kiến thức cơ bản về hoạt động quản trị marketing trong doanh nghiệp từ quản trị thông tin marketing đến quản trị chiến lược marketing và quản trị các nhóm biện pháp marketing cụ thể như quản trị thương hiệu, giá bán, kênh phân pho...

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Podrobná bibliografie
Hlavní autor:	Trương, Đình Chiến
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Hà Nôị Đại học Kinh tế Quốc dân 2010
Témata:	Marketing,Business logistics,Tiếp thị,Hậu cần doanh nghiệp Management,Quản lý
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!