Quản trị marketing

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Quản trị marketing

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Cung cấp những kiến thức cơ bản về hoạt động quản trị marketing trong doanh nghiệp từ quản trị thông tin marketing đến quản trị chiến lược marketing và quản trị các nhóm biện pháp marketing cụ thể như quản trị thương hiệu, giá bán, kênh phân pho...

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Détails bibliographiques
Auteur principal:	Trương, Đình Chiến
Format:	Livre
Langue:	Undetermined
Publié:	Hà Nôị Đại học Kinh tế Quốc dân 2010
Sujets:	Marketing,Business logistics,Tiếp thị,Hậu cần doanh nghiệp Management,Quản lý
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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