Motivational marketing : How to effectively motivate your prospects to buy now, buy more, and tell their friends too!

Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all bett...

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Detaylı Bibliyografya
Yazar: Imbriale, Robert
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Hoboken, N.J. John Wiley & Sons 2007
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |b How to effectively motivate your prospects to buy now, buy more, and tell their friends too! 
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520 |a Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer 
650 |a Marketing,Tiếp thị 
650 |x Psychological aspects,Khía cạnh tâm lý 
904 |i Qhieu 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ