The price is wrong : Understanding what makes a price seem fair and the true cost of unfair pricing
Pricing--and the questions around what consumers pay for almost anything--have become commonplace. Think about the Sprint commercial featuring children being given rules about how they can play--as a way for Sprint to show how mobile phone pricing can be unfair. Likewise, there are ads discussing th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2008
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|