The price is wrong : Understanding what makes a price seem fair and the true cost of unfair pricing

Pricing--and the questions around what consumers pay for almost anything--have become commonplace. Think about the Sprint commercial featuring children being given rules about how they can play--as a way for Sprint to show how mobile phone pricing can be unfair. Likewise, there are ads discussing th...

Cur síos iomlán

Đã lưu trong:
Sonraí Bibleagrafaíochta
Príomhúdar: Maxwell, Sarah
Formáid: Leabhar
Teanga:Undetermined
Foilsithe: Hoboken, N.J. John Wiley & Sons 2008
Ábhair:
Clibeanna: Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ