The price is wrong : Understanding what makes a price seem fair and the true cost of unfair pricing
Pricing--and the questions around what consumers pay for almost anything--have become commonplace. Think about the Sprint commercial featuring children being given rules about how they can play--as a way for Sprint to show how mobile phone pricing can be unfair. Likewise, there are ads discussing th...
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| Formato: | Libro |
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Hoboken, N.J.
John Wiley & Sons
2008
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