Sell the brand first :

Sell the brand first : how to sell your brand and create lasting customer loyalty

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Bibliographic Details
Main Author: Stiff, Dan
Format: Book
Language:Undetermined
Published: New York McGraw-Hill 2006
Subjects:
Branding (Marketing),Customer relations,Consumer satisfaction,Brand name products,Thương hiệu (Tiếp thị),Quan hệ khách hàng,Thương hiệu hàng hóa
Social aspects,Khía cạnh xã hội
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ
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