Effective personal communication skills for public relations

Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkin...

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Bibliografski detalji
Glavni autor: Green, Andy
Format: Knjiga
Jezik:Undetermined
Izdano: London Kogan Page 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ