Effective personal communication skills for public relations

Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkin...

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Autor principal: Green, Andy
Formato: Libro
Lenguaje:Undetermined
Publicado: London Kogan Page 2006
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