Effective personal communication skills for public relations

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Effective personal communication skills for public relations

Make ideas contagious through every channel of communication. Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkin...

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Opis bibliograficzny
1. autor:	Green, Andy
Format:	Książka
Język:	Undetermined
Wydane:	London Kogan Page 2006
Hasła przedmiotowe:	Communication,Influence (Psychology),Quan hệ cộng đồng,Thông tin,Ảnh hưởng (Tâm lý),Public relations
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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