Global strategic management

Introduce a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the...

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Opis bibliograficzny
1. autor: Peng, Mike W.
Format: Książka
Język:Undetermined
Wydane: Australia South Western 2009
Hasła przedmiotowe:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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520 |a Introduce a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? 
526 |a Quản trị chiến lược 
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650 |a Strategic planning,Business planning,Kế hoạch chiến lược,Kế hoạch kinh doanh 
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