Mass media in a changing world

Essentials of Management concisely surveys current management theories and research. Through a variety of real world examples from small, medium, and large companies the reader learns how those ideas are used by practicing managers. The organization of this text follows the mainstream functional app...

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Bibliographische Detailangaben
1. Verfasser: Rodman, George
Format: Buch
Sprache:Undetermined
Veröffentlicht: New York McGraw-Hill 2006
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