Marketing
The first marketing principles textbook to fully intergrate this new definition, emphasizing the value and the role of the customer in arketing organizations and activities.
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
New York
McGraw-Hill
2008
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| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 要約: | The first marketing principles textbook to fully intergrate this new definition, emphasizing the value and the role of the customer in arketing organizations and activities. |
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