Marketing
The first marketing principles textbook to fully intergrate this new definition, emphasizing the value and the role of the customer in arketing organizations and activities.
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| Format: | Książka |
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New York
McGraw-Hill
2008
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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