Marketing
The first marketing principles textbook to fully intergrate this new definition, emphasizing the value and the role of the customer in arketing organizations and activities.
Guardat en:
| Autor principal: | |
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| Format: | Llibre |
| Idioma: | Undetermined |
| Publicat: |
New York
McGraw-Hill
2008
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| Matèries: | |
| Etiquetes: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Sumari: | The first marketing principles textbook to fully intergrate this new definition, emphasizing the value and the role of the customer in arketing organizations and activities. |
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