Marketing

The first marketing principles textbook to fully intergrate this new definition, emphasizing the value and the role of the customer in arketing organizations and activities.

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書誌詳細
第一著者: Grewal, Dhruv
フォーマット: 図書
言語:Undetermined
出版事項: New York McGraw-Hill 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ