The pursuit of new product development : The business development process

Better product development from concept to market--saving time, money, and improving quality on an organization--wide basis

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Bibliographic Details
Main Author: Annacchino, Marc A.
Format: Book
Language:Undetermined
Published: Amsterdam Butterworth-Heinemann 2007
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ